Health Affairs will publish the work of Jessica Greene, Ph.D., Associate Dean for Research, School of Nursing at the George Washington University, and Judith Hibbard, DrPH, Professor Emerita and Senior Researcher at the University of Oregon in their April issue.
The JKTG Foundation funded the study, “Presenting Health Plan Information so that Consumers Value Quality as Well as Cost,” last year in an effort to measure and better understand how to help consumers make satisfying decisions when choosing health plans.
“In funding this research, our hope is that the findings from these surveys can help inform the Centers of Medicare and Medicaid Services,” said Ted Giovanis. “This work is particularly timely as guidelines on displaying quality information on the exchanges are expected soon for the 2017 benefit year.”
Dr. Greene and coauthors, conducted an online experimental survey testing various methods of presenting cost and quality data to determine what displays effectively encourage consumers to take quality, as well as cost, into account when selecting a health plan.
The research found that consumers were much more likely to select a high-value plan when: 1) cost information was summarized instead of detailed, 2) quality stars were displayed adjacent to cost information, 3) consumers understood that stars signified the quality of medical care, and 4) when high-value plans were highlighted with a checkmark or blue ribbon.
“We were able to identify several straightforward and effective approaches to displaying health plan information that help consumers value quality when comparing health plans,” said Dr. Greene. “I am grateful for this funding, which is helping us develop the evidence base on how to nudge consumers to make higher-value choices.”
Join Jessica Greene on April 7th at the Health Affairs briefing being held at 9:00AM at the W Hotel Washington. She will join other researchers whose work is featured in the April issue of Health Affairs to discuss her research findings.
Abstract link – http://content.healthaffairs.org/content/35/4/671.abstract
The Jayne Koskinas Ted Giovanis Foundation for Health and Policy (JKTG Foundation) today announced funding to develop a prototype multiscale model designed to predict therapeutic responses of tumor ecosystems – a new frontier in breast cancer research.
The word “stakeholder” really bothers me particularly in the healthcare space. I’m struck by a quote by Ken Burns.
“The thing that I’ve learned is that there is no ‘them.’ This is what everybody does: make a distinction about ‘them.’ It’s just ‘us’.”
In racing, we measure this in lap times often down to the second or tenths of a second. A recent racing article provoked me to think about the pursuit of “the last tenth” of a second in improvement which is typically the toughest and most difficult to attain.